2026 Virginia Fund Raising Institute

Many fundraisers need to Make the Ask in person, on the phone, online and in writing – to major donors, to corporations, to foundations and even to Board members. When you’re making that ask you need to manage your nerves and ensure that you are shaping your Ask to have maximum chance of success. Old fashioned Moves Management is too crude an approach, as asks for becoming much more customized, more organic, and even more casual.
This session shares five key stages for any successful ask
•Passion- creating the most powerful emotional state for yourself and your prospect that addresses their concerns and motivations.
•Proposition- shaping your Case for Support to make it easy for the prospect to understand and see how they can help.
•Preparation- getting ready to meet an individual by designing a well-formed outcome and anticipating the challenges.
•Persuasion- building fast comfortable rapport and adjusting to your prospect’s communications and decision preferences.
•Persistence- handling challenges and objections effectively and where appropriate analysing what led to repeatable success.
The session is based on the Amazon best-seller Making the Ask – by Bernard Ross and Clare Segal.