Name: Belonging as a Leading Indicator: What Donors Feel Before They Give More
Start: 2026-07-23T14:15:00-0400
End: 2026-07-23T15:15:00-0400

Belonging as a Leading Indicator: What Donors Feel Before They Give More

Thursday July 23, 2026 2:15pm - 3:15pm EDT

TBA

Donors don’t just give to support a cause; they give to feel seen, connected, and valued. This session makes the case that belonging is the most reliable indicator of fundraising performance. Drawing from research in positive psychology, we’ll explore how fundraisers can design identity-affirming touchpoints, activate board members as authentic ambassadors, and build trust through coordinated donor experiences. Participants will walk away with a simple framework and a roadmap to embed belonging into daily fundraising practice. This session is ideal for fundraisers focused on improving retention, increasing donor lifetime value, and building culture through action.

Speakers

Paul Yeghiayan

Senior Consultant, Benefactor Group

Paul Yeghiayan is a Senior Consultant at Benefactor Group. He supports nonprofit clients in preparing for and running successful fundraising initiatives, and he leads the firm’s Endowment Product Line. His work includes planned giving and endowment building, campaign readiness... Read More →

Thursday July 23, 2026 2:15pm - 3:15pm EDT
TBA

Workshop, Workshop Session VI

Audience Mid Career
Area Individual Giving

2026 Virginia Fund Raising Institute

Paul Yeghiayan

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2026 Virginia Fund Raising Institute

Paul Yeghiayan

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