2026 Virginia Fund Raising Institute

In a world where social media trends come and go in the blink of an eye, it’s crucial for nonprofits to adopt a long-term strategy to thrive in the ever-changing digital landscape. However, the third sector faces unique challenges in maintaining a long-term social media strategy that drives sustainable impact.
With practical tips and case studies, Julia will demonstrate how to effectively use social media to craft effective calls-to-action that convert fans and followers to donors and long-term supporters. Attendees will leave with actionable strategies, inspiration, and real-world examples of ways that even small nonprofits can market their mission and services on social media.