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Getting The Word Out: Working With The Media
Thursday July 23, 2026 2:15pm - 3:15pm EDT
DonorPerfect Room
How do you get the word out and earn media attention? Emmy Award-winning journalist and public relations professional Amy Lacey will lead this session to give you the tools and knowledge you need to connect with media to get the word out about your work. Amy will cover how to build relationships with the media, how to craft a compelling and relevant pitch, what to do when you get the call, and more.
Speakers
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avatar for Amy Lacey

Amy Lacey

Director of Local Programming & Host, WTVR-TV
Amy Lacey is an Emmy award–winning journalist with nearly three decades of experience in television, digital media, radio, and public relations LinkedIn. She is currently the Director of Local Programming at WTVR-TV CBS6 in Richmond, Virginia, where she co-hosts the local lifestyle... Read More →
avatar for Carol Anne Lajoie

Carol Anne Lajoie

Chief Advancement Officer, Richmond SPCA
Carol Anne Lajoie serves as the chief advancement officer for the Richmond SPCA, overseeing fundraising, marketing, communications, and humane education activities for Central Virginia’s largest progressive animal welfare organization. In her 25 years of fundraising experience in... Read More →
Thursday July 23, 2026 2:15pm - 3:15pm EDT
DonorPerfect Room
  Workshop, Workshop Session VI

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