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Thursday July 23, 2026 3:45pm - 4:45pm EDT
Fundraisers today face an overwhelming volume of conflicting advice from donor communication, generational giving, digital platforms, and more. This often leads to analysis paralysis, defaulting to familiar strategies, or cycling through tactics without clear evidence they’re working. This workshop introduces a practical, research-grounded framework that helps development professionals evaluate recommendations and test assumptions before committing significant time and resources. Attendees will leave with a method for getting real answers, not just more opinions.
Speakers
avatar for Sheela Mahajan

Sheela Mahajan

Founder, Nonprofit Science Institute
I'm Sheela Mahajan, founder of the Nonprofit Science Institute and host of the Nonprofit Science Podcast. I started out as a researcher, in neurobiology and public health, before finding my way into the nonprofit sector through AmeriCorps.

These days I spend my time digging up th... Read More →
Thursday July 23, 2026 3:45pm - 4:45pm EDT
GrantFlow Room

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