2026 Virginia Fund Raising Institute

Are you tired of the “spray and pray” approach to fundraising? (Aka: throw it all out there and hope something sticks method)

Is your organization ready to raise substantial funds to grow your programs or operating capacity?

Funding for Good’s experts will outline WHY every organization needs a well-crafted strategic plan and HOW to use it to leverage both dollars and donors. This workshop breaks down the top ways a strategic plan contributes to fundraising success and what donors are looking for in your written plan. Finally, walk away with actionable tips and tools to cover the cost of your next planning process

“Are you happy in your job?” is a common question, but is happiness the right measure—or should we focus on fulfillment? This session explores what fulfillment means for fundraising professionals and why achieving it remains challenging. We’ll share insights from practitioners and survey results on staffing and the philanthropic landscape. The discussion will address pressures such as reduced federal support, declining giving trends, and growing demands on fundraisers, which have led many to leave or change roles. Finally, we’ll examine what the future holds for the profession and present strategies for individuals and organizations to thrive.

As nonprofits engage in conversations and focus on increasing the levels of giving to their cause, they often leave out an essential part of fundraising… building relationships that result in retention and sustainability. Relationships, steps from meet to ask, follow-ups, thanking donors, maintaining relationships, and retention are elements of quality donor relations. Join us to discuss building donor relations that have a solid foundation, keep donors engaged, create interest, cause action on the part of a donor and ultimately result in donor retention. Get a look at donor relations through the eyes of your donor and take home nuggets that you can implement right away to create more robust development departments and happier donors.

As we move deeper into a decade shaped by rapid change, adaptability is no longer optional—it’s foundational. Fundraising continues to rely on the timeless cycle of cultivation, solicitation, and stewardship, but success today requires greater agility, personalization, and discernment. Data and emerging technologies, including AI, can support this work, but they do not replace human connection at the heart of strong donor relationships.
In this environment, strong donor relationships are built by thoughtfully cultivating relationships before the ask and stewarding them well after it. Strong stewardship must be embedded at every level of the donor pyramid, transforming data into lasting connection.
This practical, interactive presentation explores how today’s fundraising leaders can blend human connection with data-informed insights, using tools like wealth screening and AI as lenses to sharpen focus, prioritize effort and ask better questions. Drawing on real-world examples, the session will show how intentional actions before and after the ask can significantly strengthen trust, engagement, and long-term donor loyalty. Participants will also explore how to thoughtfully integrate virtual and in-person strategies to meet donors where they are.

This session explores how nonprofits can engage varying donor levels and corporations in mission-driven philanthropy through meaningful donor experiences and corporate gifts. Participants will learn to connect their mission to corporate CSR priorities, center the experiences of those they serve, and clearly articulate ROI. By leveraging donor circles, councils, events, volunteerism, and authentic storytelling, attendees will discover strategies to foster deeper, purpose-driven partnerships that go beyond transactions to co-create real change. Walk away with practical tools to strengthen relationships and position your organization as a compelling business and social value proposition for both corporate and individual partners.

Donors don’t just give to support a cause; they give to feel seen, connected, and valued. This session makes the case that belonging is the most reliable indicator of fundraising performance. Drawing from research in positive psychology, we’ll explore how fundraisers can design identity-affirming touchpoints, activate board members as authentic ambassadors, and build trust through coordinated donor experiences. Participants will walk away with a simple framework and a roadmap to embed belonging into daily fundraising practice. This session is ideal for fundraisers focused on improving retention, increasing donor lifetime value, and building culture through action.

Planned giving is no longer just about bequests at the end of life. Today’s donors are more financially sophisticated, values-driven, and likely to use tools such as donor-advised funds, appreciated assets, non-cash assets, and blended gifts to align philanthropy with life planning.
This session explores how fundraisers can modernize their planned giving approach to meet donors where they are by integrating DAFs, major gifts, non-cash assets, and legacy planning into a cohesive, donor-centered strategy that reflects today’s economic realities.
Participants will leave with practical frameworks, messaging strategies, and actionable next steps they can apply immediately.

How Personalization, Timing, and Human Touch Drive Giving
In a world where every click, stream, and scroll is personalized, donors expect more than a generic thank-you and a quarterly newsletter. They want to be seen, heard, and valued. But many nonprofits are unintentionally ghosting their own supporters.
This session reveals the surprising data behind donor retention—and what the top-performing organizations are doing differently. Spoiler: It’s not about flashy appeals or perfectly designed emails. It’s about treating donors like humans.
You’ll walk away with a clearer picture of how to retain more donors by improving your welcome experience, writing like a person (not a brand), and sending the right message at the right time—all based on real-world data from 91 organizations.
This isn’t theory. It’s a wake-up call to do the small things that actually make a big difference.