2026 Virginia Fund Raising Institute

Great donor discovery isn’t about asking the perfect question – it’s about listening for what matters most. This interactive session helps fundraisers sharpen their listening skills, recognize donor cues, and respond with curiosity instead of rushing toward the ask. Participants will explore practical ways to follow a donor’s lead, ask better follow-up questions, and build trust through responsive conversation. Attendees will leave with tools they can immediately use in discovery, stewardship, and solicitation conversations.

Businesses hold on to customers like glue. Nonprofits? We let donors slip like sand through our fingers. The average business says, “See you next time!” and 3 out of 4 customers return. But in our world, 4 out of 5 first-time donors never give again. Fundraising without stewardship is just acquisition on repeat. Here’s the truth: acquiring donors is expensive, exhausting, and unsustainable unless you keep them. Retaining a donor costs 20 cents on the dollar. Acquiring a new one? $1.50. Ill-informed leaders can treat stewardship as fluff, luxury or an afterthought but donors decide to stay – or stray – in the downtime between your appeals. Retention hinges on how you communicate when you’re not asking. Ready to swipe right on donor love? Discover which stewardship strategies are the most effective and the simple metrics to measure it: retention and average gift value.

This practical, results-focused session demonstrates how AI can revolutionize development operations by handling time-consuming research, writing, and analysis tasks that keep fundraisers from building donor relationships. Participants will see real-world examples of AI applications across donor research, grant writing, appeal personalization, and campaign strategy—with concrete time savings and ROI metrics. The workshop addresses both the “how” and the “why,” including ethical considerations and best practices for responsible AI use. Attendees will leave with a clear implementation roadmap and immediately actionable strategies they can apply to their own development operations. This is not theoretical—it’s a proven methodology already delivering measurable results for nonprofits across the sector.

Workshop attendees will go behind the scenes of ForKids’ 25th anniversary fundraiser to learn how intentional design, board engagement, and donor-centered strategy fueled record-breaking success. The session highlights practical approaches to committee structure, table hosting, storytelling, sponsorship, and immersive event experiences that deepen donor relationships and drive revenue. Participants will also learn how data, consistency, and year-round planning can turn a single event into a sustainable fundraising cornerstone. Attendees will leave with adaptable strategies they can apply to events of any size to increase impact, engagement, and generosity.

Over the past four years, we have implemented a comprehensive communications schedule designed to engage all stakeholders and align strategies across channels. This workshop will explore how monthly reviews keep teams proactive on upcoming tasks and deadlines, while annual evaluations ensure adaptability by adding or removing initiatives, such as incorporating Giving Day and digital communications committees. We’ll highlight opportunities for personalization and segmentation across direct mail, digital platforms, social media, email, and personal outreach. Participants will learn how leveraging stories through multiple channels can maximize efficiency and amplify impact, showcasing the full continuum of care.

The grants landscape looks nothing like it did two years ago. Federal funding has contracted dramatically. State priorities are shifting. And private foundations are fielding a wave of new applicants from organizations that never needed them before. If your grants strategy hasn’t changed. It’s already behind.
This session maps the full grants landscape in Virginia — federal, state, local, private, and corporate — so development officers can see the whole board. We’ll walk through what’s happening at each level: where funding is growing, where it’s shrinking, who the new competitors are, and where the overlooked opportunities sit.
We’ll pay particular attention to the ripple effects. When thousands of formerly federal-dependent organizations pivot to private philanthropy, it changes the competitive dynamics for everyone. Foundations are adjusting. Corporate funders are rethinking. And that means different things for everyone.

Fundraisers today face an overwhelming volume of conflicting advice from donor communication, generational giving, digital platforms, and more. This often leads to analysis paralysis, defaulting to familiar strategies, or cycling through tactics without clear evidence they’re working. This workshop introduces a practical, research-grounded framework that helps development professionals evaluate recommendations and test assumptions before committing significant time and resources. Attendees will leave with a method for getting real answers, not just more opinions.

CapDev and Grymes Memorial School team up to share and discuss takeaways from a recent major campaign. Learn about the value of good campaign preparation, relationship development, how to approach events, use of leadership, development staffing, building a strong proposal, a stewardship matrix, and the cadence of campaigns. This interactive session delves into examples and engages participants in exploring concepts.